Julia has loved sports since her early childhood. She played lacrosse in college and was also elected team captain. Naturally, she wanted to enter the business of sports and worked for multiple years with the Buffalo Bills and the University of Tennessee Athletics Department during college. Shortly after graduating, Julia landed a very highly coveted position with the Atlanta Falcons. She worked for the Falcons’ corporate sponsorships department for 3 years and secured partnerships with more than 30 local, regional and national brands.
At SportsTrust, Julia leverages 10 years of experience and relationships with NFL related sponsors and NFL teams to help create and manage branding, marketing, social media, and philanthropic opportunities for our clients. Entering her 7th year here, Julia has worked tirelessly and truly overhauled our athlete branding services. She has solicited and negotiated literally hundreds of marketing opportunities for several million dollars for our clients. Her impact for our clients has resulted in her ascension to Vice President of Athlete Branding at SportsTrust.
During her years with us at the Falcons, Julia was always a very hard worker, a team player, knowledgeable, great with people, and a very effective salesperson. We were very disappointed to lose her, but with her experience, skill set and personality, she has a great future in marketing NFL players for off-field opportunities.
RICH MCKAY, PRESIDENT & CEO, ATLANTA FALCONS