Jordan graduated with honors from the highly respected University of Massachusetts Amherst. He earned his degree from the school’s renowned Mark McCormack Department of Sport Management. Upon graduation in 2015, Jordan began working with multiple brands athletes in marketing, branding, social media and athlete partnerships. He has led, implemented, and managed sports marketing strategies and athlete partnerships for brands such as WTRMLN WTR, Poppi and Bulletproof.
Prior to joining SportsTrust, Jordan gained valuable sports agency experience working with VaynerSports creating marketing and branding opportunities for Vayner’s NFL clients. He managed all elements of the branding process – research, marketing, finalizing sales, execution and activation. His experience working on behalf of both brands and athletes allows him to truly see through the lens of a brand when pitching our clients for brand partnerships. Jordan’s background in football and several years’ experience in marketing and branding makes him a very valuable addition to our athlete branding team at SportsTrust.