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As a lifelong Clemson fan, Faryn attended Clemson and earned a degree in Sports Communication. Before college, Faryn immersed herself in football by serving as head of football operations for 4 years for her high school football team. During college, Faryn worked many hours in the Clemson athletic department in media relations, NIL, fundraising, department staff correspondence, travel, scheduling, and major projects. Her exemplary work ultimately led her to working directly alongside the Athletic Director.

Upon graduating from Clemson, Faryn landed a highly coveted position with a nationally known sports marketing agency. In this capacity, she served as a lead marketing representative for a number of collegiate NIL clients and premier NFL players. She secured endorsements for NFL clients and her work included pitch decks, creative briefs, executing personal appearances, driving marketing dollars from multi level brands and assisted clients with their social media presence.

Faryn’s several years involvement with football, her work in the big business of college sports and her experience marketing and branding premier NFL players are huge assets as she drives the brands and off-field opportunities for SportsTrust’s clients.