Bill graduated from East Carolina University and entered the business of sports more than 25 years ago.
Early in his long tenure in the sports industry, Bill packaged and negotiated more than $100 million in corporate sponsorships for the NBA’s Orlando Magic. During his time with the Magic, he also worked closely with the players and saw a relative lack of quality representation for professional athletes.
Consequently, he welcomed the opportunity to provide athletes with competent guidance by joining SportsTrust in 1998. During his 20 years representing NFL players, he has negotiated nearly two billion dollars in NFL contracts, including a number of landmark deals for clients who amazingly had never been to the Pro Bowl. Among his many accomplishments, he was selected by the NFLPA as one of only four agents in the country to assist in rewriting the new agent certification test. Bill’s energy, experience and effectiveness will help him and SportsTrust remain a true powerhouse for many years to come.
As the Eagles’ general manager, I have worked with countless agents. In my experience working with Bill Johnson, he is always professional, well-prepared and very effective. He clearly has a passion and conviction about his clients when he’s negotiating their contracts, but he’s also pleasant to deal with.
HOWIE ROSEMAN, GENERAL MANAGER, PHILADELPHIA EAGLES